This has been one of my most favourite pieces to work on. The client and I came up with the idea together and it was really great to collaborate like that. She was really into the book "Atlas Shrugged" and the mythos of Atlas. I wanted it to look like the text "Atlas" was holding up the world. In the 1920's there was some great architectural details inspired by this same myth and I couldn't help but be inspired by that. The shaping of the clouds and the text all came from those details.
I went with a really bright palette because it made me happy and I didn't want it to seem just blue, (which it could have easily been had I just done the sky blue and white). So I chose to do more of a sunset tone with the clouds.